IN HUNT FOR
A VIVID DESIGN?

This time we had an opportunity to work on non-ordinary topic and with very specific target group. As a matter of fact, this publication is a guide for hunters so the request was to make it small so it can fit in the pocket and easy for reading in the woods.

Challenge was to make heavy text interesting for the hunters - mostly older people who don’t prefer written but rather living wor(l)d. That’s why we focused on interesting illustrations that present important data and research results that should be noticed. And those illustrations are really telling a story... Don’t you think?